Are you getting the most out of your PR-Based business? Has it been a while since you last evaluated and upgraded the infrastructure and operation processes for your public relations business? As we enter a new year, now is an opportune time to consider all avenues for improvement that could help streamline operations and improve customer service in 2023. Having an effective plan in place with realistic goals has never been more pivotal – from today’s advances in communication technology to staying ahead of trends, there are traditionally overlooked areas where PR-based businesses can make strategic investments to stay competitive within their industry. This article by Zorayr Manukyan explores some of these opportunities so that you can ensure your company remains successful.
Zorayr Manukyan Lists The Upgrades That Your PR-Based Business Needs For 2023
1. Automation: Automation should be a key component of your PR-based business in 2023, says Zorayr Manukyan. Utilizing tools and systems that automate mundane tasks can enable you to focus on more important tasks, such as creativity and strategy. By using automation, you can streamline processes and optimize workflows so that you’re always improving efficiency and getting the most out of your time. This is especially important for businesses in the PR sector given the competitive nature of the industry.
2. Analytics & Insights: To effectively compete, you need to have an understanding of how well your campaigns are performing, what works best for your audience, and how to continuously improve your strategies over time. Leveraging analytics and insights will help you to gain this understanding and stay a step ahead of the competition. Make sure that all campaigns have appropriate tracking in place, look into tools like Google Analytics, and measure your success against key performance indicators.
3. Digital Content: As technology advances at a rapid pace, it’s essential for PR-based businesses to keep up with modern trends by creating engaging digital content. This could include anything from videos, podcasts, webinars and infographics to social media posts, blog articles and eBooks. Not only will this content help you to reach wider audiences but it can also be an effective way of increasing brand awareness and building relationships with customers or clients.
4. Social Media Strategy: In today’s digital age, having a strong social media presence is essential for any business. Social media can be an incredibly powerful tool to reach new customers and engage with existing ones. Therefore, it’s important to have a well-thought-out strategy in place that outlines your goals, objectives and the channels you plan to use. Update your profiles regularly with relevant content and ensure that you monitor conversations related to your brand on social networks.
5. Influencer Marketing: According to Zorayr Manukyan, partnering with influencers can be a great way of increasing visibility and building trust among potential customers or clients. Connecting with influencers who are passionate about your products or services gives them the opportunity to share their stories and experiences with their audience, which can help to bolster your campaigns. Consider offering influencers perks such as free products, discounts or exclusive offers to build a lasting relationship and maximize the potential impact of your campaigns.
1. According to a survey by the Content Marketing Institute, 85% of B2B marketers are using content marketing as part of their overall strategy.
2. A study conducted by Salesforce reveals that 60% of businesses feel their customer service efforts have improved in the past year due to advances in communication technology like automation and analytics.
Zorayr Manukyan’s Concluding Thoughts
Overall, utilizing automation, analytics & insights, digital content creation, social media strategy and influencer marketing can help your PR-based business to stay competitive in 2023 and beyond. Implementing these upgrades by Zorayr Manukyan will enable you to optimize processes, reach new audiences and ultimately increase brand awareness. Taking advantage of these strategies now can ensure that you’re always one step ahead of the competition!3
For e-commerce businesses, technology is an absolute must. Without the proper tech tools in place, it’s impossible for online stores to function properly and compete with their competitors. With technology developing at such a rapid pace, keeping up can be difficult – especially for business leaders who may not have a lot of experience or knowledge about emerging technologies. To help you out, Zorayr Manukyan has put together this blog post that outlines the types of tech you need to make sure your e-commerce business runs smoothly and remains competitive in today’s digital market. Whether you’re just beginning to dive into the world of e-commerce or already have an established online store, Zorayr Manukyan’s guide will provide insights on which technologies are worth investing in and how you can use them to your advantage.
Zorayr Manukyan Lists The Types Of Tech That E-Commerce Businesses Need To Run Well
1. Website Development Platform: A website development platform is an essential tool for any e-commerce business, as it serves as the foundation of their online store. These platforms allow businesses to create a customized shopping experience that meets their needs while meeting all the necessary requirements in terms of functionality and design. Some of the most popular website development platforms used by e-commerce businesses are Shopify, WooCommerce, Magento, and BigCommerce. Each of these platforms offers unique features and customization options that can help businesses customize their store and improve customer engagement.
2. Payment Processing Solution: An effective payment processing solution is also critical for successful e-commerce businesses. This solution allows customers to securely purchase products from the business’ website with ease. Popular payment solutions include PayPal, Stripe, and Authorize.net, which allow merchants to accept credit card payments conveniently. Additionally, these solutions often provide fraud protection services that help protect the business from fraudulent transactions.
3. Customer Relationship Management (CRM) Software: CRM software helps e-commerce businesses keep track of customer information and manage relationships with their customers effectively. This type of software allows businesses to automate tasks like customer segmentation, sales tracking, marketing automation, and analytics. It also enables them to send personalized emails to customers based on their purchase history or other data points that have been collected over time. Popular CRM solutions for e-commerce businesses include Salesforce, Zoho CRM, HubSpot CRM, and Pipedrive.
4. Content Management System (CMS): A content management system (CMS) is an important tool for any e-commerce business, as per Zorayr Manukyan, as it allows them to easily create and manage content on their website. This type of software makes it easy to create pages, blog posts, product descriptions, and other types of content that help draw customers in and inform them about the business’s products and services. Popular CMS solutions used by e-commerce businesses include WordPress, Drupal, Joomla!, ExpressionEngine and Magento.
Zorayr Manukyan’s Concluding Thoughts
According to Zorayr Manukyan, each of these tech tools is essential for running a successful e-commerce business as they provide businesses with the necessary foundation required to create engaging customer experiences and effectively manage customer relationships.
Ransomware is rapidly becoming a significant cyber threat to small businesses. Given the financial and operational risks posed by ransomware, it’s important for business leaders to stay informed on recent statistics and trends. Having an understanding of current ransomware facts can allow you to better identify any vulnerabilities in your systems or processes that could be exploited by malicious actors — and then strengthen them before disaster strikes. In this blog post, Zorayr Manukyan provides an overview of relevant ransomware statistics every small business should know about to prepare for potential attacks.
Zorayr Manukyan Lists Ransomware Statistics Small Businesses Should Know
1. According to Zorayr Manukyan, ransomware attacks cost small businesses an average of $133,000: According to the Ponemon Institute, a global leader in privacy and data protection research, ransomware attacks cost small businesses an average of more than $133,000 per incident. This includes direct costs associated with the attack (such as ransom payments or lost business revenue) as well as indirect costs from reputational damage and customer attrition. This high price tag is one of the most concerning ransomware statistics for small businesses—as it could easily bankrupt some smaller companies if proper measures are not taken to protect against such threats.
2. Businesses that do not respond to ransomware demands face an even higher risk of loss: Faced with the possibility of paying a ransom, some businesses may decide to simply ignore the demand and hope for the best. Unfortunately, this is usually not a good decision. A study by researchers from the University of Wisconsin-Madison found that businesses that did not respond to ransomware demands faced an even higher risk of loss than those who paid. This is because attackers often follow up on their demands by releasing stolen data or carrying out other forms of digital revenge against those who deny payment.
3. Most victims pay the ransom: Despite potential consequences such as these, most victims choose to pay the ransom rather than take their chances by ignoring it. According to Kaspersky Lab, 64% of organizations chose to pay up after being attacked—proving that paying off a malicious actor is still a common defense strategy for businesses of all sizes.
4. Ransomware attacks are on the rise: The number of ransomware attacks is steadily increasing, with no signs of slowing down anytime soon. According to Symantec’s 2019 Internet Security Threat Report, there were more than 4 million ransomware detections in 2018—an increase of 118% over 2017. These numbers show that ransomware is becoming an increasingly frequent threat, and small business owners must take the necessary steps to protect their data and systems against these dangers.
5. Ransomware targets specific industries more often than others: Not all sectors are equally at risk when it comes to ransomware threats, says Zorayr Manukyan. Certain verticals tend to be targeted more frequently than others. According to the IBM X-Force Threat Intelligence Index, the top three industries at risk for ransomware attacks are healthcare, finance, and government. As such, businesses in these sectors should take extra steps to ensure their cybersecurity measures are robust enough to withstand such threats.
Zorayr Manukyan’s Concluding Thoughts
Overall, these five ransomware statistics that Zorayr Manukyan highlights here show that small businesses need to be aware of this ever-growing threat and take proactive steps to protect themselves against it. Through effective security practices such as two-factor authentication, frequent software updates, and regular backups, business owners can make sure they don’t become a victim of a devastating cyberattack. Additionally, having an incident response plan in place can help prepare businesses for potential attacks and minimize potential losses if one does occur.
Do you want to lead a healthy and nutritious lifestyle? Have you heard about the Mediterranean diet and its many health benefits but aren’t sure where to start? In this blog post, Zorayr Manukyan dives into the world of the Mediterranean diet – what it is, why it’s so beneficial, and how you can incorporate it into your daily meals. From simple recipes to superfoods that are considered staple items on a Mediterranean diet plan, discover all there is to know about this unique eating style!
Zorayr Manukyan On Mediterranean Diet And Its Health Benefits
The Mediterranean Diet is a dietary pattern that is based on the traditional foods consumed by people in countries such as Greece, Italy, and Spain. This diet has been associated with numerous health benefits, including reducing the risk of certain chronic diseases, managing weight better, having better cognitive functioning, and improved longevity.
According to Zorayr Manukyan, the main focus of the Mediterranean Diet is to emphasize whole grains, fruits, and vegetables while limiting or avoiding processed sugars and red meats. It also includes healthy fats such as olive oil, nuts, seeds, and avocados. The traditional foods included are fish, poultry, legumes, eggs, etc. Here are five major health benefits of following a Mediterranean Diet:
1) Lower Risk Of Cardiovascular Disease: Studies have shown that those who follow the Mediterranean Diet have a reduced risk of developing cardiovascular diseases such as hypertension, heart attacks, and stroke. This is because this dietary pattern helps to lower inflammation in the body, which can contribute to these conditions.
2) Improved Cognitive Performance: Eating foods that provide essential vitamins and minerals, like fruits, vegetables, nuts, and fish, can help improve brain health and cognitive performance. Research has also shown that those who follow the Mediterranean Diet are less likely to suffer from dementia or Alzheimer’s disease as they age.
3) Improved Longevity: Those who follow a Mediterranean-style diet tend to live longer than those who do not. This could be due to its positive effects on reducing inflammation, improving cognitive function, increasing nutrient intake, etc.
4) Weight Management: The Mediterranean Diet, as per Zorayr Manukyan, is an effective way to manage body weight. It focuses on nutrient-dense foods, healthy fats, and fiber which help keep you feeling fuller longer. This helps reduce caloric intake and leads to improved overall body composition and a lower risk of obesity.
5) Reduced Risk Of Cancer: Studies have shown that those who follow the Mediterranean Diet have a lower risk of several types of cancer, such as breast, colorectal, prostate, and ovarian cancer. This could be due to the diet’s emphasis on consuming anti-inflammatory foods that are high in antioxidants.
Zorayr Manukyan’s Concluding Thoughts
In summary, following a Mediterranean Diet may offer many health benefits, including reducing the risk of certain chronic diseases, managing weight better, having better cognitive functioning, and improved longevity. It is important, as per Zorayr Manukyan, to note that it is not a one-size-fits-all diet, so it is best to work with a nutritionist or doctor to determine what dietary pattern works best for you.
Gestational diabetes affects pregnant women who don’t already have the long-term type of diabetes known as Type 1 or Type 2. It occurs when the body cannot produce enough insulin during pregnancy and can put both mother and baby at risk. Knowing what gestational diabetes is, how it’s diagnosed, and understanding lifestyle changes that help to manage it are all important steps in ensuring a healthy pregnancy for both you and your little one. In this blog post, Zorayr Manukyan talks through everything you need to know about gestational diabetes so you can be prepared (and calm!) if you hear those three dreaded words: “you have GD.”
Zorayr Manukyan On Gestational Diabetes
Gestational diabetes, as per Zorayr Manukyan, is a type of diabetes that can develop during pregnancy and affects how the body processes sugar. It occurs when the hormones produced by the placenta prevent insulin from doing its job as it should to maintain normal levels of sugar in the body.
Gestational diabetes generally develops between 24 and 28 weeks into a pregnancy, although it can occur earlier or later than this timeframe. Women who are overweight, have had gestational diabetes before, have family members with diabetes, or belong to certain ethnic groups may be at an increased risk for developing gestational diabetes. It is important to consult with your physician if you fall into any of these categories so they can monitor your progress throughout your pregnancy.
It is important to keep gestational diabetes under control because it can have serious implications for both the mother and the baby. If left untreated, mothers are more likely to experience a high birth weight baby and may need to deliver by cesarean section. Babies born of mothers with uncontrolled gestational diabetes are also more susceptible to respiratory distress syndrome, low blood sugar, and jaundice.
Fortunately, gestational diabetes is manageable through lifestyle changes such as healthy eating habits and regular physical activity. This includes cutting down on foods that contain simple carbohydrates like sugars, syrups, white bread or pasta, or sugary beverages; instead, opting for fruits, vegetables, whole grains, lean proteins, and dairy products. The American Diabetes Association also recommends that mothers monitor their blood glucose levels at least 4 times a day and adjust their diet accordingly.
According to Zorayr Manukyan, exercising regularly is also important for keeping gestational diabetes under control, but it should always be done with the permission of a doctor or other healthcare provider. Strength-training exercises and activities that increase heart rates, such as walking, jogging, cycling, or swimming, are recommended as safe ways to stay physically active during pregnancy.
Zorayr Manukyan’s Concluding Thoughts
Gestational diabetes is a serious condition that can have negative impacts on both mother and baby, says Zorayr Manukyan, if not managed carefully. However, by making lifestyle changes and monitoring your progress closely, you can help keep gestational diabetes in check so that you can enjoy a healthy pregnancy!
As the days grow shorter and the weather gets colder, many people’s thoughts turn to escape winter’s chill by taking a vacation. While vacations are a great way to relax and recharge, they can also present challenges when it comes to sticking to your health goals. Here are some tips by Zorayr Manukyan for staying on track while enjoying your time away.
Zorayr Manukyan’s Tips For Staying On Track With Your Health Goals On Vacation
1. Make a plan
Before you even start packing for your trip, take some time to sit down and think about your health goals. What do you hope to accomplish while on vacation? Whether it’s staying active, eating healthy meals, or getting enough rest, having a plan will help you stay on track.
2. Set realistic expectations
It’s important to be realistic when setting your health goals for vacation, says Zorayr Manukyan. If you’re not used to working out regularly, don’t expect to be able to go on a strenuous hike every day of your trip. And if you typically eat junk food, don’t expect to eat perfectly healthy meals 100% of the time while on vacation. It’s okay to indulge in some unhealthy foods and skip a workout here and there. Just don’t let it become a habit.
3. Find healthy activities to do
One of the best ways to stay on track with your health goals is to find healthy activities to do while on vacation. If you’re going to be spending time at the beach, go for a swim instead of lying in the sun all day. Take a walk or go for a run along the coastline. And if you’re traveling to a city, take advantage of all the walking opportunities. Explore the sights and sounds of your destination on foot and get in some steps while sightseeing.
4. Pack healthy snacks
It’s always a good idea to pack healthy snacks with you when traveling, especially if you’re going to be on the go all day. This will help you avoid temptation and make it easier to eat healthy meals. Some great snack options include fruit, nuts, and granola bars.
5. Eat regular meals
One of the biggest mistakes people make while on vacation is skipping meals or eating irregularly. This can quickly lead to weight gain and feeling bloated. To avoid this, make sure to eat regular meals and don’t let more than 4 hours go by without eating something.
6. Stay hydrated
Dehydration is one of the main causes of fatigue, headaches, and even dizziness. So it’s important to make sure you’re drinking enough water throughout the day, especially in hot weather. A good rule of thumb is to drink 8 glasses of water per day.
7. Get enough sleep
Finally, make sure you’re getting enough sleep while on vacation, says Zorayr Manukyan. Most people need around 7-8 hours of sleep per night. But if you’re someone who needs more, don’t skimp on sleep just because you’re on vacation. Getting enough rest will help you feel your best and make it easier to stick to your health goals.
Zorayr Manukyan’s Concluding Thoughts
When it comes to staying on track with your health goals, it is important, according to Zorayr Manukyan, to be prepared before you go on vacation. By packing healthy snacks and bringing along a water bottle, you can help yourself stay hydrated and avoid unhealthy temptations. Planning ahead will also help you make sure that you are getting enough exercise while on vacation. Finally, don’t forget to enjoy yourself! Staying on track with your health goals does not have to mean depriving yourself of all the fun that vacations have to offer.
Did you know that the foods you eat can have a significant impact on your brain health? Some simple yet nutritious foods can help keep your mind sharp and functioning well into old age. Here are some of the best foods by Zorayr Manukyan to eat for brain health.
Zorayr Manukyan Lists Simple Foods That Build Brain Health
1. Salmon – Salmon is a fatty fish that is packed with brain-boosting omega-3 fatty acids. According to Zorayr Manukyan, these fatty acids are important for maintaining the health of your cell membranes, which helps improve communication between your cells. They also play a role in preventing inflammation throughout your body, including in your brain. In addition to omega-3s, salmon is also a good source of protein, vitamin B12, and selenium. All of these nutrients are important for cognitive function.
2. Blueberries – Blueberries are often referred to as a “superfood” because they are packed with nutrients that can benefit your health. They are an excellent source of antioxidants, which can help protect your cells from damage. Blueberries are also a good source of fiber, vitamin C, and manganese.
3. Avocados – Avocados are a good source of monounsaturated fats, which have been shown to improve cognitive function. They are also a good source of vitamin E, potassium, and magnesium. All of these nutrients are important for brain health.
4. Nuts and Seeds – Nuts and seeds are a good source of healthy fats, antioxidants, vitamins and minerals. All of these nutrients are important for brain health. In particular, the omega-3 fatty acids found in nuts and seeds can help improve cognitive function and reduce inflammation.
5. Eggs – Eggs are an excellent source of protein, choline, and B vitamins. All of these nutrients are important for brain health. The choline in eggs is especially important for cognitive function.
6. Spinach – Spinach is a leafy green vegetable that is packed with nutrients. It is a good source of vitamins A, C, and K, as well as magnesium, iron, and folic acid. Spinach is also a good source of antioxidants, which can help protect your cells from damage.
7. Dark Chocolate – Dark chocolate is a good source of antioxidants and flavonoids, which can help improve cognitive function. It is also a good source of iron and magnesium. Dark chocolate has been shown to improve blood flow to the brain, which can enhance cognitive function.
8. Coffee – Coffee is a good source of caffeine, which can improve cognitive function. It is also a good source of antioxidants. Coffee has been shown to improve blood flow to the brain, which can enhance cognitive function.
9. Green Tea – Green tea is a good source of antioxidants and flavonoids, which can help improve cognitive function. According to Zorayr Manukyan, it is also a good source of caffeine, which can improve alertness and focus. Green tea has been shown to improve blood flow to the brain, which can enhance cognitive function.
Zorayr Manukyan’s Concluding Thoughts
The best way to maintain good brain health is by following a healthy lifestyle and eating nutritious foods. The food choices you make every day can have a big impact on your brain health, says Zorayr Manukyan. By incorporating some of these simple, brain-boosting foods into your diet, you can help keep your mind sharp and improve your overall health.